The story of American Express' entry into Nigeria
Visa, Mastercard, and Verve. These are currently the dominant card networks in Nigeria. But in September 2018, American Express - the world's largest integrated global payments platform - made waves by announcing their entry into the market.In this episode, we speak with Catherine Malec, Vice President of Business Development at American Express. Catherine shares a brief history of Amex, what Amex looks for in local partners, and exactly what American Express' launch means for card users and business owners.In this episode, we talk about01:12 - Catherine's journey from animal physiology to marketing04:41 - What it means to be the world's largest global payments network05:10 - A brief history of American Express08:19 - American Express' Africa presence10:31 - [Paystack Merchant Alert] Introducing Cowrywise paystack.com/cowrywise13:20 - Behind the scenes of the Amex launch in Nigeria16:52 - What the launch means for Amex users within and outside Nigeria21:09 - What Amex looks for in local partners27:29 - The most important questionLinks MentionedAmerican Express' Nigeria websiteFollow UsThe Decode Fintech newsletter is a weekly email summary of the most important news in African fintech. Subscribe to receive original commentary and curated stories, as well as the latest episode of the podcast.Subscribe to the Decode Fintech NewsletterFollow Decode Fintech on TwitterDecode Fintech is brought to you by PaystackPaystack helps Africa's most successful fintechs build powerful and scalable financial service products with the industry's best-documented APIs. Please visit paystack.com/fintech to find out more.