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EP43 | Bob Moore (Crossbeam) - How to create a stickier product with the right partnerships

By Andrew Michael

Today on Churn.fm we have Bob Moore, serial entrepreneur and the co-founder and CEO of Crossbeam, a platform that helps companies find overlapping customers and prospects while keeping the rest of their data private and secure. Bob was also the founder of RJ Metrics and Stitch, two data analytics startups that got acquired by Magento and Talend respectively.In this episode, Bob shared his experience on how his company’s churn rate affected their acquisition value, how partnerships can be a powerful tool to fight churn, and why he decided to build Crossbeam.We also discussed why Bob considered RJ Metrics exit as a $2.6 Billion fail, how better product positioning helped them decrease churn, and how a change in your customer mindset can affect your product-market fit.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Now enjoy the episode.

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