#06: Wade Foster, CEO of Zapier, on flywheels, early user acquisition, and self-improvement on the way to $35MM ARR
By Dave Rogenmoser
Have you ever tried to save an email to Evernote? Fire a Google Calendar from a Slack message? Getting programs to talk to each other without direct APIs used to be a nightmare. And then came Zapier. Zapier is the solution to help companies set up powerful workflows and make nearly any software program integrate. With their service, you can connect over 1300 apps (and growing) without a custom built hook. The service originated during a hackathon weekend, and it’s quickly grown into one of the largest software companies of the decade. In just over 7 years, Zapier graduated YCombinator, has grown to $35 million in ARR, and recently they were named #53 on The Forbes Cloud 100. In this episode, Wade Foster, CEO & founder of Zapier, talks with Dave about the strategies he’s used to achieve massive revenue and user growth. Their conversation covers early user acquisition, finding ideal customers through forums, building growth flywheels, the split between Growth vs Marketing, failed strategies, and much more!