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8 Tips for Optimizing Your Value Ramp™

By Tagoras - Jeff Cobb and Celisa Steele

One of our favorite tools for helping learning businesses hone their product strategy is the Value Ramp™. If you aren’t already familiar with it, the Value Ramp is a tool we developed that highlights the relationship between price and value, the importance of momentum, and the impact of brand. Because many organizations haven’t taken the time to really reflect on the relationships between their products, using this tool can certainly be an eye-opening experience. In this episode of the Leading Learning podcast, Celisa and Jeff discuss eight tips for filling out your Value Ramp and how to effectively manage the value offered along it. Full show notes available at  Highlighted Resource – A page with additional information related to the Value Ramp - includes both text and video as well as helpful visuals to help you make use of the tool. Our sponsor this quarter is ReviewMyLMS, a collaboration between our company, Tagoras, and 100Reviews, the company that is behind the very successful ReviewMyAMS site. As the name suggests, ReviewMyLMS is a site where users can share and access reviews of learning management systems, but in this case, the focus isspecifically on systems that are a good fit for learning businesses, meaning organizations that market and sell lifelong learning. Contribute a review and you will get access to all existing and future reviews—there are already more than 100 on the site. And, if you don’t have review to contribute, there is also a subscription option. Just go to to get all the details.  

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