So many people we talk to are afraid to give away their information for free. We wholeheartedly believe in reciprocity in the marketing industry. Provide more value than the information you’re holding back and that will come back tenfold. Produce content daily for your community and talk about your subject expertise. We are now living in the most fascinating time in media. You now have the ability to communicate your message for pennies on the dollar. The ball is now in your court. Go and produce content.