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335: How to Promote Your Product Launch (Lessons From Overlap)

By Sean McCabe and Ben Toalson

You've spent so much time working on your product, and it's finally time to launch. Now, you want people to know about it, care about it, and buy it. I've launched a lot of products and seen (as well as made) a lot of mistakes. I've learned a lot and I'm applying everything I've learned to my latest launch. Today, I want to take you behind the scenes of what I'm doing to promote my new book, Overlap, which launches on September 14th.

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