How “Good to Great” author Jim Collins helped Amazon rescue itself
Jim Collins, the author of business books such as Built to Last and Good to Great, talks with Recode's Kara Swisher about his latest work, Turning the Flywheel. In this episode: Collins’ background in business education; his mentor and Stanford colleague Jerry Porras; his past books, including Built to Last and How the Mighty Fall; why he left Stanford and moved to Boulder, Colorado; teaching Jeff Bezos and Amazon how to save the company; how to be a “level-five” leader; what Bill Hewlett and David Packard understood about corporate responsibility; who today is a level-five leader?; the difference between your practices and the core of your beliefs; does tech even have a core?; why the innovators don’t always win; how important is luck?; how is the 2019 bubble different from 1999?; and how Jack Bogle and Steve Jobs stayed young until they died.