Melissa Curra from SUMO Heavy on The Importance of Discovery

By SUMO Heavy

Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. On the show this week we have Melissa Curra, Director of Strategy at SUMO Heavy. Over the next few episodes, we’ll be sitting down with Melissa to break down the whole discovery thing - from what's involved on the consultant side - as well as the client-side - and some of the pushbacks that a consultant or agency might receive and how to counter that. This episode covers why discovery is necessary for the success of any project, the client commitment involved, and what to say to hesitant clients. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy --- Send in a voice message: https://anchor.fm/intheringwithsumoheavy/message