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Why Weak Marketing Foundations Are Killing Your Business

By Louis Grenier | No-Fluff Marketer

Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley. Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations. Listen in to our very interesting chat about what companies need to do instead in order to succeed.  Topics Discussed in this Episode:  Frustration with anti-marketing bias Changing careers from journalism to marketing Product development as marketing Weak marketing foundations in the tech world Actionable marketing advice and tools for SaaS startups  Resources:  “Silicon Valley’s Self Fulfilling Prophecy Of Mediocre Marketing” by Dan Kaplan “232 Startup Failure Post-Mortems” by CB Insights “The Top 20 Reasons Startups Fail” by CB Insights Intercom, Mixpanel, Clearbit - Analytics tools   The Ask Method by Ryan Levesque Threadling.com & The Foundational Story Framework video feedback@everyonehatesmarketers.com

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