Learning to Leverage Digital Leads | David Kain

By PERQ

Do you ever start a call with a question like “Is this a bad time?” or “Are you busy”? For a sales professional, questions like this invite the prospect to end the conversation before it started.  On today’s show, Andy Medley and co-host Muhammad Yasin discuss how to embrace the online portion of the sales process. Joining them is David Kain, President of Kain Automotive, an internet sales training and marketing solution provider. David is a veteran of automotive retail, and his experience has given him powerful insight into the customer journey, regardless of the industry.  Learn how your sales team should treat digital leads from initial contact to follow-up. Key Takeaways Empathize with the customer. “Mirror back” the information. The team won’t buy in before the leader.  Resources and Links Discussed: https://forddirect.com Connect with David: https://www.linkedin.com/in/davidkain Learn more about Kain Automotive: https://kain.auto Connect with Andy: https://www.linkedin.com/in/andymedley/ Connect with Muhammad: https://www.linkedin.com/in/muhammadyasin/ Connect with David Kain: https://www.linkedin.com/in/davidkain/

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