How to be a successful challenger - Adam Morgan

By Jon Evans

Adam is the founder of the eatbigfish consultancy and author of Eating The Big Fish which reached the Top100 books in the Amazon charts inspiring a whole generation of challenger brands in the process. Adam is a popular speaker and consults with brands all over the world on how to be a challenger. He has also written The Pirate Inside about building a challenger culture within your organisation and A Beautiful Constraint how to turn your limitations into advantages.In this episode: Why being No.2 is better How he turned the anger of his project being shelved into a career-defining opportunity Being turned down by Phil Knight and where the idea of a Challenger brand came from The importance of over-commitment and being obsessed with execution How Tony’s Chocolonely have become a truly challenger brand How to be a pirate in the navy without getting fired What you can learn from a catwalk show and how constraints can turn into your greatest advantage The curse of data and how it leads us to a decline in creativity The furtile zero and what to do with no budget Adam shares his worst career moment Why the meeting is never really the meeting and why the Japanese fall asleep in meetings The one thing Adam has never told anyone before Follow me: Twitter | @uncensoredCMO LinkedIn Contact me: Website | www.uncensoredcmo.com Email – jon@uncensoredcmo.com Adam Morgan: Twitter | @eatbigfish www.eatbigfish.com Eating The Big Fish The Pirate Inside A Beautiful Constraint

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