How to Fish with a Spear, Not a Net - Jon Miller of Engagio
By Matt Heinz Heinz Marketing
Our guest is Jon Miller, CEO and Co-Founder of Engagio. Here are some of the questions Matt covers: When did you see the ABM wave coming? At what point did you start to realize that lead-based wasn’t going to cut it anymore? One of my biggest concerns with the term ABM is the “marketing” part of it, but “everything” feels too broad. How do you think about that? Culture is a big part of making ABM work internally. How do you encourage people to make the right internal moves to be successful with ABM? This isn’t all-or-nothing right? How does ABM integrate with other key marketing priorities moving forward? About our guest: Jon Miller Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an account-centric platform to orchestrate and measure Account Based Marketing and Sales Development efforts at named accounts. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation. Marketing technology innovator, with previous leadership roles at Epiphany and Xchange, plus board/advisory roles at Scripted, Newscred, and Optimizely. About Engagio Making Account Based Marketing Easy and Scalable We help B2B marketers drive new business and expand relationships with high-value accounts. With Engagio’s Account Based Marketing Automation Platform you can execute and measure account-centric programs in one complete solution. People and Culture At Engagio we are united by a common vision of marketing that uses data and analytics to be more intelligent and the human touch to be more relevant. Our goal is to create the next great marketing platform. We believe it’s important that Engagio is a place where employees enjoy working, where happiness and positivity thrives, and where excellence is rewarded. We know this is a journey, which is why we care about taking care of our people. We believe people do the best work when they have the freedom to figure out their own tactics, combined with radical transparency and alignment on strategy and objectives. We believe the best workplace perk is having great colleagues who focus on excellence and execution, on continuous testing and learning, and on helping each other to be great.