Psychology of Anchoring: How we make decisions on the Comparative Values w/ Dr. Gireesh Likhyani // Ep. #11

By Gireesh Likhyani

Psychology of Anchoring: How we make decisions on the Comparative Values and how we ignore the individual intrinsic value of a product or service. I've explained the Anchoring effect in detail and how it can be both beneficial and may work against you. Here's one such example. Amazon in Normal Days: A Pair of Shoes, Rs 5,000 Amazon during Diwali Sale: Rs 3,500 Amazon during Diwali Sale: Additional Discount of 10% And I made our decision on the Anchor The Anchor is the price in the normal days, Rs 5,000 and getting Rs 1,500 OFF, PLUS an additional 10% OFF tells my Dopamine, it is showtime Cheers guys! Stay Tuned. For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist Newsletter - dopedispatch.underdogdentist.com If you have any questions or suggestions, please get back to us at show@underdogdentist.com

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