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How does an organisation’s Purpose impact its people?

By Brands2Life

Claire Rudall, Managing Director of Brands2Life’s Corporate & Business Communications team, talks to Dara Kirton from PwC about Purpose and people. They explore issues relating to diversity and inclusion, cultural transformation, employee empowerment, and the role of a clearly-communicated Purpose in attracting and retaining talent.Dara is an award winning Consultant who has been at PwC for eight years. She is currently a Senior Manager leading the digital transformation approach for PwC Consulting BXT (Business, Experience, Technology). Dara is an advocate and champion for diversity and has been a role model for race, gender and social mobility action. She founded the Diversity Mentoring Scheme, chaired the Multicultural Business Network and launched the Colourbrave campaign to encourage confident conversations around race in the workplace. She is also a founding member of UKBlackTech.

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