Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years Experience

By Brad Costanzo

Direct marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing. This time, he focuses on having the marketing stamina to build a business for a lifetime. Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss. Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake. Some Topics We Discussed Include: The number one mistake new marketers make that old marketer don't How to incorporate direct mail with online operations Turning your VIPs into life-long customers Customer acquisition vs customer retention How to empower your team for better customer experience Why start live videos and how it affects your ad spending Standing out in a crowd of “experts” How to spot and compensate a great copywriter Genius ways to use direct mail The bundle of bonuses that comes with Brian's book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/marketing-titan-brian-kurtz-overdelivers-direct-response-wisdom-from-40-years-experience. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

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