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Blurring Lines: Content and Commerce Converge

By The Richards Group

In 2020 brands’ creativity in the digital realm will be on full display, with e-commerce playing its biggest role yet. Consumers are well acquainted with mobile shopping and are primed for a little more creativity in their digital brand experiences. Enter a year for experimentation. The blurred lines between content and commerce are allowing a brand’s story to be shared through many media and to reach the right consumer in the most convenient of ways. Read Laken’s trend at richards.com/blurring_lines. Or for all the Ten Digital Trends for 2020, visit richards.com/trends. Have a question or would like to debate a particular trend? Please feel free to reach out to us at richards.com/contact. We love this stuff. Transcript – richards.com/blurring-lines-podcast-transcript/

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