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#033 - How I became a Fat Ducker...

By John Lamerton and Jason Brockman

John shows us what we can learn from Heston Blumenthal's restaurant "The Fat Duck" - in terms of customer experience, attention to detail, and pricing. We also look back at last month's book of the month "Money", by Rob Moore - a title that really polarised listeners, who seemed to either love it or hate it - Jason of course didn't read it as usual! We do a debrief from Black Friday - sharing what's worked, and what hasn't worked from our clients businesses - and our own. There's a crucial point in there too about not needing to wait a year to repeat a successful Black Friday campaign... Finally, we show you why it's really important not to just ask for feedback from your customers, but to actually LISTEN to what they're telling you too!   For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

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