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How To Solve People's Most Painful Problems With Content

By Louis Grenier | No-Fluff Marketer

Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce, a software product that allows us to build landing pages fast with no coding required. We are talking about content marketing and Dan’s love-hate relationship. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actually like. This is a topic that I find very interesting. Then we are going to go through a step by step run through of how to come up with blog posts from start to finish. Dan also shares the best advice that he learned from his mentor.   Topics Discussed in this Episode:  Whether it’s better to be a content marketer or a sexual health director Dan has always been drawn to writing even in his early school days Dan’s father would engage dinner table discussion about current events His background gave Dan a wide variety of interests which drew him to writing Cynicism in content marketing and Dan’s love-hate relationship with content The democratization of content marketing through the Internet Content marketing as branded storytelling not copy Quality beats quantity when it comes to results Best practices always come down to testing and data Listen to what your customers say to build copy that converts Putting out content that is already out there is not contributing  Resources:  feedback@everyonehatesmarketers.com Unbounce Dan Levy LinkedIn @danjl on Twitter Call to Action Podcast Oli Gardner Unbounce Blog Google Analytics Kissmetrics Domo Contently Content Strategist Blog MEL Magazine by Dollar Shave Club

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