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How to Conduct a Social Media Competitive Analysis

By Louis Grenier | No-Fluff Marketer

This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool. If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy. Cassandra has 8 years of marketing experience working with charities and tech companies such as Microsoft and Frontdesk, and she will walk us through the steps of conducting a social media competitive analysis and explain the value and opportunities that can be found in this process. Topics Discussed in this Episode: Why competitive analysis matters Avoiding blanket statement “best practices” Personalized internet marketing How to identify your competitors Networking and talking to marketers and SaaS customers Specific tactics of competitive research Understanding brand voice and storytelling Cassandra’s recommended marketing resources Resources: Rival IQ Optimizely Moz HubSpot On Writing Well by William Zinsser This American Life podcast Social Physics by Alex Pentland louis@everyonehatesmarketers.com

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