Focusing on ‘The Bigger Thing’ with Grubhub SVP of Growth Alex Weinstein
According to Alex Weinstein, SVP of Growth at Grubhub, standout marketers all have something in common: A focus on ‘the bigger thing,’ or in other words, the core objectives and principles of the business. On this episode of Marketing Trends, Alex tells us how to achieve this focus, and what kinds of impact it drives. He also talks about incrementality, aligning incentives, and much more. Links: Full Links, Quotes, & Notes: http://bit.ly/2soiG4r Alex’s LinkedIn: linkedin.com/in/alexweinstein/ Alex’s Twitter: twitter.com/alexweinstein Grubhub Website: https://www.grubhub.com/ 3 Key Takeaways: - Marketers need to consider incrementality, or what would have happened had they not taken a given action. - Great marketing leaders need to create a culture where failure in the pursuit of experimentation is tolerated. - For marketers to be effective, they can’t just be concerned about their own budgets. They need to be focused on ‘the bigger thing.’ --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.