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Inside PR 399: Don't put a Target on your back

By Joseph Thornley

Target Canada got itself into big business trouble in Canada. And it got itself into even bigger reputation trouble with the way it is leaving the country. Whether this was justified or not, the company seemed almost to be playing rope a dope, absorbing the blows without attempting to fight back. Did Target give its employees, its suppliers and its partners a raw deal? Were they inept or calculating in their communications? Will this affect their reputation in the United States? Gini Dietrich, Martin Waxman and I explore these questions on this week's Inside PR podcast. Give it a listen and make up your own mind. Does Target deserve the target on its back?  

Listen to Inside PR 399: Don't put a Target on your back now.

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