Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcast. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more. Ray’s copy and marketing expertise has helped sell an estimated $200 Million or more in products and services. Ray covered the most important points from his book in our interview, but I do recommend getting the book especially now when he is giving away a physical copy of the book for free (until March 1st). Click to Claim Your Book Now Food for Thought Copywriting is simply writing that persuades people to buy into idea or a product or a service or a believe. Nobody is going to sell your writing with the passion and the care and the intimate knowledge of the writing better than you. We are more effected by stories than we are by facts. What you are actually selling is the transformation that your product or service brings about. Selling is essentially a transfer of feelings. - Zig Zigler You have to have feelings about the product or service you're selling. About the Book Ray Edwards's book provides a step-by-step, fill-in-the-blanks system for writing persuasive copy for websites, sales and promotions. Ray’s sales copy is amazingly effective – having sold an estimated $200 million in products and services over the last 5 years. Now he shows you how, step-by-step, you can use the same methods he does. It’s all spelled out in the new book How to Write Copy That Sells.