The Democratization of Content Creation

By Mission

They say two heads are better than one. So how about more than one million heads —that would make you unstoppable. For stock image provider, Shutterstock, there are 1.6 million people who are contributing content to the company every single day and it’s about time that this goldmine of talent was put to use in new ways. At least, that’s what Aiden Darné believes. Aiden is the Global Head of Shutterstock Studios and on this episode of Business X factors, he reveals how Shutterstock is democratizing the content creation industry and completely shifting how the industry views Shutterstock and its network of creators.Main Takeaways: More Bang For Your Buck:  When you have assets that are being underutilized, there is a lot of upside in finding a way to reposition yourself and your assets to get more out of them. But this can often take a lot of work and rebuilding of a brand, so it’s critical to lean on your reputation and the trust you’ve built up in order to move further.  Give Them A Chance: Too often, industries can become set in their ways and tap into the same wells over and over. As a result, things like content creation, production and more can become insular and exclude new and emerging talent. It’s important to stay open to new ideas that might come from unexpected places.---Business X factors is produced by and brought to you by Hyland. For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to to learn more.

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