Dave Ulrich: On Creating a Culture from the Outside in

By Aga Bajer - Culture Strategist | Writer | Team and Executive Coach

In this episode, Dave Ulrich - the father of modern HR - talks about the ideas with the most impact that he encountered in his 40-year career as a management thinker and consultant.  Not surprisingly, he considers the shift of focus - from individual talent to culture - to be one of the most game-changing ideas in HR in the past decades. But while in most cases we approach shaping culture from the inside out, Dave suggests there is a better way - identifying the right culture and shaping it "from the outside in".  

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