How gunnercooke Fosters a Culture of Innovation and Entrepreneurship
gunnercooke is a corporate and commercial law firm established to challenge, improve, and evolve the way that legal services are delivered to businesses in the 21st century. It is one of the UK’s fastest-growing law firms, providing a wide range of corporate and commercial legal services to businesses, banks, and financial institutions. Darryl Cooke, the firm’s Executive Chairman and founder, sat down with Bernie Toledano to discuss the firm’s origin story, how it fosters its culture of innovation, and the importance of reading and learning a diverse range of content. To read an abridged transcript of this interview, please click here. Additional Materials To buy Darryl's book on law firm innovation, click here Dave Brailsford is the former performance direction of British cycling who took them to several Olympic medals. This post provides good insight on Brailsford's philosophy of the aggregation of marginal gains. Net Promoter Score is a metric based on the question, "Would you recommend this product/service to a friend?" from a range of 1 - 10. The "nudge" concept is based on a book by Richard Thaler, a famous behavioral economist. To learn more, you can buy Thaler's book here.