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How To Persuade People To Take Action with Hugh Culver - BGP 60

By Spencer Shaw

Hugh Culver is an extraordinary business owner with experience in many industries. He co-founded the world’s most exclusive adventure company, is a master public speaker and best-selling author. Hugh teaches about productivity, sales and business.  In this episode you’re going to learn about productivity and how to use persuasion to increase sales and business relationships. Outside of business he is an elite athlete and volunteers his time with local non-profits. Show Notes: 00:04 Episode summary and highlights 01:20 Introduced to Hugh through Andrew Warner’s podcast Mixergy 02:10 Selling his first business at a young age with his brother 02:50 Pioneering the first flights to the South Pole 03:31 His current companies and 04:20 The most challenging and frustrating business he’s had 05:33 Persuading suppliers to give better terms, lend supplies and believe in their vision 06:52 The physical challenges of the adventure business that seem insurmountable 07:44 Hugh’s unique skill that made the business succeed 09:00 Having his life threatened and being blackmailed 10:11 Developing skills around time management and getting stuff off your plate 11:25 There isn’t much that gets valued except getting stuff done 12:13 How to find out the most important tasks to do 12:41 Hugh’s planning and task management tool 15:03 Using persuasion skills to sell to customers and business relationships 17:20 Be careful of the ratio of selling the story and talking about the features 17:56 Keynote speaking and delivering content to your audience 19:50 How stories are anchors for lessons 21:34 The client doesn’t care about the details… they care about how it’s going to help them 23:02 Transitioning from 1 on 1 persuasion to group and large audience persuasion 23:18 The 3 part speaking formula 25:29 How to create feelings of trust with your audience 28:04 Say thanks to Hugh on his website or on Twitter   Resources: Hugh’s website BOSS Stand Out Social Planning worksheet Twitter Mixergy

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