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Why Employees Are the Best Storytellers of Your Employer Brand, with Bryan Chaney of Indeed

By Jorgen Sundberg

How can we encourage employees to be the storytellers on behalf of the employer brand? We've asked this and much more to Bryan Chaney who heads up employer branding at Indeed and is the founder of TalentBrand.org. Questions for Bryan: Who are you and what do you do? Before we get into our topic, what’s your take on Google for Jobs? Employee storytelling - why is this important (and why now)? Us HR/recruiting geeks think this is a great idea, but surely there will be people who wouldn’t share company updates to their friends on social in a million years? How often do you share Indeed updates to your personal network? What about regular Indeed employees? What’s your fail-proof formula to success with employee storytelling? What mistakes should we stay clear of? How can we measure ROI? Ideally clear finance metrics that a CFO would understand What companies are employee storytelling right? Where can people connect with you? Fill your boots here ==> http://employerbrandingpodcast.com

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