283: Why You Need to Publish at Least Weekly if You Want People to Care
By Sean McCabe and Ben Toalson
People live their life in weekly cycles. They have habits that repeat: On Mondays they make a long commute, on Wednesdays they watch their favorite show, and on Fridays they hang out with friends. We all have recurring events and things that happen on a weekly basis. If you want to stay top of mind with your audience, you've got to get inside that weekly cycle. People will attach the act of listening to your podcast or reading your newsletter or watching your videos to their own existing habits! But this only happens when you get inside the weekly cycle. In this episode, we talk about staying top of mind with your audience by being consistent in your publishing schedule.