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Jonathan Reckford - CEO at Habitat for Humanity - The "Business" of Non-Profits

By John Hu

How do you balance running one of the highest impact non-profits, one of the largest global homebuilders, and a highly profitable retail store all at the same time? Jonathan Reckord, CEO of Habitat for Humanity, walks us through how he brings for-profit efficiency to the non-profit world. Additionally, we discuss the 'business' of running a non-profit and why combining good business with good impact is crucial for recruiting and engaging today's millennial generation.

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