Differentiated Customer Value For Company Growth with Reda Bensaid of Xavo

By Jake Jorgovan, David Ledgerwood

In this episode of Leaders of B2B hosted by Content Allies, Reda Bensaid, President and CEO of Xavo discusses how they provide differentiated value to customers by building on a customer-focused strategic foundation, a strong machine, and employee empowerment.Bensaid says, “We want our customers to know that we are not only there to make money, but rather to show them we know what we are talking about and that we can be relied upon to resolve their issues. And that gives us credibility, and it strengthens the brand.”The following points are covered in this value-packed conversation:Pivoting from a service to product company.Pressing the reset button.Getting buy-in for transformation.Laying a strong foundation by understanding the problem you are solving.Investing in learning and using LMS to empower people with knowledge in order to meet the company’s objectives.Managing creative conflict.Driving alignment through a focused objective.The importance of a strategy, structure, and vision.How to know if we really transformed.Speed bumps and lessons learned.Not relying on superhero staff to accomplish goals, but rather normal people, in order to deliver differentiated service.Resources Mentioned:E-mythThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

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