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How To Build A Brand That Lasts 100 Years, with Victoria Tsai...

By Mike Dillard

I’m insatiably fascinated by entrepreneurs who have managed to take an idea and turn it into a product, and then who managed to turn that product into a brand. In the online world, most entrepreneurs I’ve observed, and I include myself in this group, have managed to build successful businesses that come and go in a matter of years. In fact, I can think of very few who are still building the same brand and business past the five year mark. Well today, you’re going to hear a fascinating story, from an incredibly bright entrepreneur who is building her company to last 100 years. Her name is Victoria Tsai, and she’s the Founder of the boutique skincare company called Tatcha. Tatcha is a living example of what it looks like to start a company and create a product that’s based on a story, a commitment to uncompromising quality, a clear set of values, and a 100 year vision. It’s incredibly inspiring, and filled with words of wisdom that will serve you and your business now and into the future.

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