Today I am talking to Tom Morkes. Tom is a West Point grad, Iraq War veteran and CEO of Insurgent Publishing. He is the author of the new book Collaborate: The New Rules for Launching a Business Online. Tom was Write 2B Read podcast guest in episode 49 and you can hear it at this link. Food for Thought Crowdfunding is not good for building an audience. If your reach isn't there and if you don't have built audience in place the crowdfunding campaign will not be successful. Crowdfunding is a way to create an event around your book. There are many growth hacking tools that will help you grow your readership and increase book sales. Useful Links Tom's website The Growth Hacker's Guide to the Galaxy (support the kickstarter campaign here) Indiegogo Kickstarter Publishizer Inkshares Don't Forget! Join the Write to be Read podcast birthday party by registering at here. I will be more than happy to meet you there on July 1st! Write 2B Read Closed Facebook Group Don't miss the opportunity to join me and other Write 2B Read podcast listeners at our Facebook group.