EP19 | Wes Bush (ProductLed Institute) - Product-led growth, a buzz word or just good business?
By Andrew Michael
Today on CHURN.FM we have Wes Bush, Author of "Product-Led Growth" & host of the ProductLedSummit.com.We chatted about what product-led growth is and why you should care. Why Wes started the Product-led Summit, and how you can get started with Product-led growth. We also discussed the importance of striking a balance between educating and motivating your users during user onboarding, why optimizing the first 5 minutes of a users journey is make or break moment and he provided a methodology to do so.Wes also shared how to pick between a freemium and trial model in a product-led strategy, A framework for pricing and packaging a freemium offering, and what he would do starting out at a new company trying to tackle churn.I’m excited to hear what you think of this episode and if you have any feedback I would love to hear from you. You can email me directly on Andrew@churn.fmEnjoy the episode!