Jim and his awesome team over at Qatar Computing Research Institute (QCRI) have been working on creating a state of the art persona generating system since 2016! It's actually called the Automatic Persona Generator. APG is a tool for turning your data into personas. It works currently with YouTube Analytics, Google Analytics, Facebook Ads, and Facebook Insights (if you have enough video content). The system pulls data from these sources and automatically generates user personas that represent your most engaged audience segments.Read more over here: https://persona.qcri.org/aboutData loving geeks will love listening to this episode!