How GOT taught us a priceless marketing lesson! The now famous, over debated Game of Thrones’ coffee cup did much more than just advertise Starbucks. Businesses and entrepreneurs were taught a priceless marketing lesson. This is the topic on today’s podcast where Jamie and Ana use this popular story to talk about the importance of marketing in business. What made people identify a cup of coffee with Starbucks when it wasn’t even from Starbucks? Find out the secret behind successful marketing campaigns.