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Making a gift card more than a gift card throughout the holiday season

By K+H Connection

In this week's special extended edition, the Flourish team is reviewing different ways retailers maximized the opportunities of their gift card program in the essential first days of the holiday shopping season.  For more details, insights, and pictures from some of the brands discussed in this episode, head over to the Flourish Blog and read How Brands are Making Gift Cards the Star this Holiday Season   Check out the First Data Holiday Data Insights dashboard to see the current holiday spend trend.  

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