Marketing in Japan is Broken. Here’s The Fix. – Sunao Munakata
By Tim Romero: Serial startup founder in Japan and indomitable innovator
Marketing automation is new in Japan, and it’s taking a lot of Japanese companies off guard. For decades, sales in Japan have been done by armies of salarymen in navy-blue suits visiting clients and marketing, well until recently, most Japanese companies didn’t make much of a distinction between marketing and advertising. This week, we get a chance to ...