How to Charge 10 Times More Than Your Competition, Brennan Dunn
By Juan Felipe Campos
Brennan Dunn is the founder of Double Your Freelancing and helps teach over 40,000 freelancers and agencies how to earn more money and work with better clients. He's also the co-founder of Right Message, a software company that brings onsite personalization to the masses. In this episode, Brennan teaches us how we can charge more as a freelancer by: Pricing your services based on value - You can charge more if you focus on what you’re worth to the client rather than simply the service you’re offering. Treating your client like a partner - You get more creative freedom if your client trusts you to deliver results, and they get a more valuable service - which you can charge more for. Uncovering how your work will affect ROI for your client - Learn how to ask the right questions so that you can determine the what the client will get in return for the work that you do. Selling an outcome - By determining project goals and how you will reach them, you can price your work based on the results you’ll achieve rather than the outputs you provide. Distinguishing yourself from other freelancers - There are likely many freelancers who offer what your client thinks they need. But you can show you’re different by getting to know what your client really needs and offering a solution that’s tailored to that. Using case studies to your advantage - Having clear examples that show how you’ve impacted other client’s businesses can be instrumental for showing why you’re charging more. Learn how you can earn more as a freelancer in this episode today.