Wieden+Kennedy Amsterdam’s Mark Bernath on psychedelic rock

By I-Hsien Sherwood and Alfred Maskeroni

Mark Bernath, ECD at Wieden+Kennedy Amsterdam, is a musician that records psychedelic rock under the name 'Necessary Explosion,' illustrating the tracks with hand-drawn animations created on his smartphone. He also weighs in on the benefits of having an agency radio station, why he likes awkwardness and why it’s always better to ask for forgiveness than permission when Netflix-cheating on your partner.

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