EP29 | Nick Franklin (ChartMogul) - Why retention is your #1 weapon to drive expansion revenue and how to track it
By Andrew Michael
Today on Churn.fm we have Nick Franklin, the CEO and Founder of ChartMogulIn this episode, we talked about why Nick founded ChartMogul, the most important thing Nick learned about churn and retention, and why onboarding problem equals churn problem.We also talked about how companies use ChartMogul to track their churn and retention, unique ways Nick’s customers go about preventing churn, and the main customer metric ChartMogul always focuses on. Nick also shared his insights on why customer retention is the #1 metric you should track if your revenue is based on expansion, why ChartMogul changed their revenue model and how ChartMogul thinks about the ownership of churn and retention metrics in the company.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.