#290: 5 Powerful Ways To Set Your Affiliates Up For Success
By Amy Porterfield
In this week’s episode, I talk all about how to boost your affiliate marketing game (and revenue) by loving up on your affiliates! So when I'm talking about "loving up" on your affiliates, this means how you can help them to best deliver and succeed as your affiliate -- promoting your program or service. Affiliates broaden your audience reach and because they’ve already established the know, like, and trust factor with their audience, your conversion rate will be higher than if you were to just target these audiences in cold ads. This is why, in my most recent Digital Course Academy launch, I went above and beyond to give my affiliates a whole lot of love and attention, and let me tell you, it definitely paid off. Today I want to share the specific ways I made my affiliates, like Jenna Kutcher, Stu McLaren, Kajabi, and Jill and Josh Stanton, feel extra special and important so that you can do the same for your upcoming launch. In this episode, I’m going to share 5 simple and powerful strategies to love up on your affiliates so they, in turn, go above and beyond to sell your course or service. You’re going to walk away from this episode with so many exciting ideas for your next launch! Tune in to learn these 5 strategies (plus a bonus strategy!)... The top documents to create to keep your affiliates organized and in the know. The power of using a Facebook group to inspire and connect with your affiliates. Assigning one person on your team (or a VA) to give your affiliates extra care and attention. Surveying your affiliates to improve your affiliate marketing strategy for your next launch. The importance of starting out small. [08:38] We love to organize all of the information and details that our affiliates need to know into an easy to access Google Doc. This helps us make sure everything is in order before we even welcome affiliates. Having a doc like this also minimizes confusion and eliminates redundant questions. [10:12] A sneak peek of all the things that we include in our Affiliate FAQ document -- from commissions to payment options and everything in between. [17:17] Create a private Facebook group just for your affiliates to communicate with them before you actually open the cart, and continue communication and relationship building while the cart is open. This helps build hype and keeps affiliates in the loop. [21:55] Consider assigning one person on your team to be your affiliate concierge. Assigning someone specific to the needs of your affiliates ensures that they are prioritized, heard, and treated with extra special care. [25:10] Survey your affiliate partners post-launch to help you improve for your next launch, but also to make sure that you are creating solid relationships with your affiliates to ensure that they actually want to come back the next time. Getting post-launch affiliate feedback is crucial, so don't skip this step! [27:57] Start out small. Take baby steps and be realistic about the number of affiliates you can manage. Having a couple of affiliates that are well taken care of is more important than having a bunch who don't sell because they don't feel special. [36:53] Show gratitude and appreciation to your affiliates for their hard work -- this is essential! Don't be afraid to send them a gift or give them a call to show that you're truly grateful. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!