Why Metas Matter: And Interview with VP Emily Higgins on how to make meta analyses work for your brand
By Ameritest: A Branded Communications Research Consultancy
In this episode we talk about different approaches to creative insights research and the role they can play in brand strategy. Meta analysis has been used often to look back, but one of its most powerful uses is actually to look ahead and use it to drive brand strategy. Listen in as our co-hosts interview the Vice-President of Ameritest, Emily Higgins, as she talks about why regular broad analysis earlier in the process should be a dish that every advertiser puts on the strategy menu. Welcome to Brand Bytes!