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#12: Brian Balfour of Reforge on Flywheels, Funnels, and the Future

By Dave Rogenmoser

Are funnels dead? David McClure's famous AARRR funnel framework has been the guide book for growth strategies for years — the problem is McClure's funnel framework is nearly 11 years old! Are loops and flywheels the new thing? Making the transition from thinking about growth strategies from funnels to loops and flywheels could be the key to drive growth for your business in 2019 and the years to come. Listen to Brian Balfour, Founder/CEO of Reforge, talk about his experience with growth VP of Growth @ Hubspot. Then we'll cover his journey along the way to scale his new growth masterclass business. Learn from Brian's extensive knowledge gained from countless hours studying 100s of SaaS companies. 0:00 — Introduction 1:48 — How Brian helps companies at Reforge 3:24 — Brian's journey from Hubspot to Reforge 4:42 — Funnels versus loops? Funnels versus flywheels? What's here to stay? 11:08 —Learn how growth cycles play out at Reforge 14:31 — Where do you think paid traffic plays into startups? 20:00 — Examples of building loops into products 22:58 — Brian's biggest challenges at Reforge 23:53 — Why is Reforge's business seasonal? 25:45 — The Salty Six to know Brian better This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie... We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!

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