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Are you really the product? Heck Yeah!

By Joseph Thornley

In the past two weeks, many people have jumped on the bandwagon launched by Will Oremus' article "Are You Really the Product? The history of a dangerous idea." In a nutshell, Oremus argues that the "If you're not paying for the product, you are the product," aphorism doesn't really apply in the case of Facebook. Gini and Joe have different perspectives on this. Gini sees a lot of value in Oremus' arguments. Joe thinks that his arguments bring us to the same conclusion: "If you aren't paying for it with money, you are paying for it in other ways." Ultimately, he who pays for something sets the terms. AND LinkedIn. Can it really be 15 years old? It seems like only yesterday we first met LinkedIn is not as big as Facebook. It doesn't sit at the middle of the news cycle like Twitter. And it doesn't have the love directed at Instagram. But it is older than all of these social networks - and it occupies a unique place for business. We talk about how it has changed over the years and our ongoing love/hate relationship with it.

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