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When apologies aren't good enough

By Joseph Thornley

Gini Dietrich, Martin Waxman and Joseph Thornley kick around two topics on this week's Inside PR podcast. • Can Snapchat be fixed? It is a great service with the right set of users, but just a terrible user interface? Or do its problems runs deeper? • The outing of sexual predators gives us pause to examine how you can respond to the unconscionable. What do you want? An apology? Or a commitment to change? Are either sufficient alone or even in combination?

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