It Takes a Gutsy Frenchmen to Build the First Sustainable Adventure Brand in France

By Cindy J Lin and Kate Houser

Clément Morandière made a big life pivot when he went from working at an international paddle board company in Asia to creating the first French sustainable adventure lifestyle brand, Fjord Lifestyle. Based in France, he is keeping in mind the importance of living and breathing simply as he is building a lifestyle company that celebrates upcycling, recycling, reducing waste and daily innovative sustainable solutions. With every product design, Clément asks the simple question of "how can this product have a positive impact on people"? With that intention, sustainable adventure is going to be fun, beautiful and timeless!

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