🌼 How to use live ops events to extend user LTV - with Claire Rozain, user acquisition manager at Product Madness 📈

By Shamanth Rao

Claire Rozain is the user acquisition manager at the UK-based firm, Product Madness. Her experience spans a wide range of mobile apps; right from dating to gamesOn the show today, Claire underlines the critical importance of using live ops to increasing the user life time value even if users already have a strong LTVNote: The opinions and views shared in this episode are the interviewee’s - and they aren’t in any way connected to the views of the company Product Madness.KEY HIGHLIGHTS⏫ User LTV can always be extended.  🔑 Key strategies to extend LTV. 🔔 The impact a push notification can have.⛩️ Why UA and CRM should not be siloed.📛 It is so important to use personalisation to connect with users🔱 Three things to get right: timing, frequency and message. 🎇 The key types of live ops events. 🙋 The best way to understand what users want? Ask them!🧩 Why user segments are crucial for crafting great experiences. 🎭 Incentives can be a double-edged sword. Striking a balance can be tricky. 🤭 Common mistakes marketers make when organising live ops. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-use-live-ops-events-to-extend-user-ltv-with-claire-rozain-user-acquisition-manager-at-product-madness/ **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

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