"To be in business today, our most important job is to be head marketer for the brand called You" costawomen.com meet Kathy Ennis - experienced entrepreneur, mentor and trainer. Kathy has a mission to help motivated business owners transform good ideas into a profitable business. Whether you are just starting out, or are ready to grow, Kathy all about taking action in your business, so you achieve the success you deserve. We learn how Kathy used a nursery rhyme to help build a profitable business for herself and her Clients. She shares the missing link between passion and profit. We talk about her working with Facebook on the #SheMeansBusiness project to make Facebook more accessible for female businesses (link to the resources: https://shemeansbusiness.fb.com/uk/) Kathy shares her 'Brand Values Exercise' and how Tom Peters concepts of 'Me Incorporated' very much underpin which she does today. Whilst Kathy majors more on business blogs (especially Amy Porterfield) than reading, she does recommend: Blink by Malcolm Gladwell Outliers by Malcolm Gladwell Grow Your Service Firm by Robert Craven You can connect with Kathy by joining her 'JFDI Club' on facebook (and get access to the 4 week create a marketing campaign challenge) as well as through her website https://littlepiggy.ltd and her facebook page littlepiggyuk Ali recommends Kathy's own book 'The Big Social Media Marketing Organsier'