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JSB Talks Digital Transformation | Podcast Series Episode #1 [JSB Talks Digital Episode 33]

By Joanne Sweeney-Burke

Hello and welcome to JSB Talks Digital - the podcast for marketers, digital change agents and those of you bringing your skills into the Digital Age! I’m Joanne Sweeney-Burke and this podcast is brought to you by Digital Training Institute. In this, the first in a series of special shows on Digital Transformation, I look at the media industry. • So coming up in today’s episode, I have a digital transformation conversation with Declan Varley, Group Editor of The Galway Advertiser, Athlone Advertiser and Mayo Advertiser. He talks to me about how he led the digital charge in digitizing and monetizing the online print newspaper business in the West of Ireland. • Shoutouts to three digital features that the Advertiser Group have mastered. • In JSB’s column – how digital storytelling in the digital age is not that different to my days as a broadcast journalist • Find out what social media tool will help digital transformation.

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