The Benefits Of Programmatic Audio feat. Nielsen's VP of Cross Platform Insights, Tony Hereau

By Xaxis

Our Julia Rast sits down with the "ambassador of audio" Tony Hereau from Nielsen to discuss strategies and the benefits of programmatic audio.Discussion pointsAudio is a uniquely powerful way for brands to engage with consumers New types of access and measurement that programmatic advertising affords in audio  The keys to an omnichannel strategy and driving outcomes with audio  The rise of smart speakers, and new forms of advertising  New ways of segmenting audiences using audio  Key challenges remaining for the digital audio space  Featuring: Tony Hereau, VP, Cross Platform Insights, Nielsen Host: Julia Rast, Global Solutions & Innovations Manager at Xaxis.

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